I was commissioned to develop the visual and spatial communication system for La Fédération Française de Design’s exhibition at Paris Design Week 2013, held at the Carrousel du Louvre in Paris. The exhibition, structured around the theme “Black & Wood vs. White & Wood,” was conceived as a competitive framework that required clear visual differentiation and intuitive spatial reading.

My work focused on designing a coherent information and orientation system, including the exhibition logo in multiple formats, high-contrast graphic elements applied to wooden surfaces, and spatial graphics that guided visitors through the exhibition narrative. These elements supported wayfinding, reinforced thematic cues, and helped visitors immediately understand the exhibition’s structure and opposing zones, contributing to a legible and engaging spatial experience.

> federationfrancaisededesign.com
> Some photos ©2013 Charles Seuleusian (charlesseuleusian.com)